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Hollywood S Road To Riches

Pub Date : 2009-06-30 | Author : David Waterman | Publisher : Harvard University Press

ISBN 10 : 9780674044920
ISBN 13 : 0674044924

Combining historical and economic analysis, this book shows how, beginning in the 1950s, a largely predictable business has been transformed into a volatile and complex multimedia ..


Superheroes On World Screens

Pub Date : 2015-05-26 | Author : Rayna Denison | Publisher : Univ. Press of Mississippi

ISBN 10 : 9781626746749
ISBN 13 : 1626746745

Superheroes such as Superman and Spider-Man have spread all over the world. As this edited volume shows, many national cultures have created or reimagined the idea of the superhero..



The International Film Business

Pub Date : 2014-10-10 | Author : Angus Finney | Publisher : Routledge

ISBN 10 : 9781136295034
ISBN 13 : 1136295038

The International Film Business examines the independent film sector as a business, and addresses the specific skills and knowledge it demands. It describes both the present state ..


Marketing To Moviegoers

Pub Date : 2013-01-30 | Author : Robert Marich | Publisher : SIU Press

ISBN 10 : 9780809331970
ISBN 13 : 0809331977

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guid..


Framing Piracy

Pub Date : 2003-01-01 | Author : Shujen Wang | Publisher : Rowman & Littlefield

ISBN 10 : 0742519805
ISBN 13 : 9780742519800

Framing Piracy examines film distribution—legal and illegal—in the largest, mostly untapped market in the world: Greater China. Tracing networks of optical disc (VCD, DVD) and ..