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Dictionary Of Marketing Communications

Pub Date : 2004 | Author : Norman A. P. Govoni | Publisher : SAGE

ISBN 10 : 9780761927716
ISBN 13 : 0761927719

The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sal..


Do It Yourself Advertising And Promotion

Pub Date : 2003-05-26 | Author : Fred E. Hahn | Publisher : John Wiley & Sons

ISBN 10 : 9780471446477
ISBN 13 : 0471446475

Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. H..


Guide To Reference In Business And Economics

Pub Date : 2014 | Author : Steven W. Sowards | Publisher : American Library Association

ISBN 10 : 9780838912348
ISBN 13 : 0838912346

Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk. Readers will find sources of informati..


The Advertising Age Encyclopedia Of Advertising

Pub Date : 2015-06-18 | Author : John McDonough | Publisher : Routledge

ISBN 10 : 9781135949136
ISBN 13 : 1135949131

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly..


Communication Research Strategies And Sources

Pub Date : 2009-02-10 | Author : Rebecca Rubin | Publisher : Cengage Learning

ISBN 10 : 9780495095880
ISBN 13 : 0495095885

Designed to help students learn how to successfully use literature and other sources in writing effective papers, COMMUNICATION RESEARCH: STRATEGIES AND SOURCES, Seventh Edition, d..


Marketing Information

Pub Date : 2013-10-31 | Author : Michael R. Oppenheim | Publisher : Routledge

ISBN 10 : 9781135185596
ISBN 13 : 113518559X

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describ..