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Marketing To Generation X

Pub Date : 2002-01-15 | Author : Karen Ritchie | Publisher : Simon and Schuster

ISBN 10 : 9781439106099
ISBN 13 : 1439106096

As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And a..


Sales And Marketing

Pub Date : 1996 | Author : Affinity Communications | Publisher : McGraw-Hill

ISBN 10 : 0070015686
ISBN 13 : 9780070015685

Sales & Marketing offers time-proven advice on how to market any product or program. Topics covered include preparing marketing budgets, segmentation, marketing plan development, d..


Marketing To Millennials

Pub Date : 2013-07-13 | Author : Jeff Fromm | Publisher : AMACOM Div American Mgmt Assn

ISBN 10 : 9780814433232
ISBN 13 : 0814433235

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning the..


Future Marketing

Pub Date : 2001 | Author : Joe Marconi | Publisher : Ntc Business Books

ISBN 10 : 0658001388
ISBN 13 : 9780658001383

Future Marketing reveals the most important marketing trend for the new millennium: targeting specific generational segments through media most acceptable to each of those segments..


How Cool Brands Stay Hot

Pub Date : 2011-02-03 | Author : Joeri Van den Bergh | Publisher : Kogan Page Publishers

ISBN 10 : 9780749462512
ISBN 13 : 0749462515

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger imp..


Transcultural Marketing

Pub Date : 2014-05-20 | Author : Marye Tharp | Publisher : M.E. Sharpe

ISBN 10 : 9780765645067
ISBN 13 : 0765645068

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cult..


13th Gen

Pub Date : 1993 | Author : William Strauss | Publisher : Vintage

ISBN 10 : 0679743650
ISBN 13 : 9780679743651

A collection of commentaries, quotations, computer dumps, and cartoons explores the post-baby-boom generation's growing influence on American culture..