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Hospitality Marketing Management

Pub Date : 2009-02-09 | Author : Robert D. Reid | Publisher : John Wiley and Sons

ISBN 10 : 9780470088586
ISBN 13 : 0470088583

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Managem..


Hospitality Marketing

Pub Date : 2016-10-04 | Author : David Bowie | Publisher : Routledge

ISBN 10 : 9781317403487
ISBN 13 : 1317403487

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a h..


Hospitality Marketing

Pub Date : 2013-01-11 | Author : Neil Wearne | Publisher : Routledge

ISBN 10 : 9781136001857
ISBN 13 : 1136001859

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emp..


Handbook Of Hospitality Marketing Management

Pub Date : 2009-11-04 | Author : Haemoon Oh | Publisher : Routledge

ISBN 10 : 9781136399961
ISBN 13 : 1136399968

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recogn..


Tourism And Hospitality Marketing

Pub Date : 2008-02-18 | Author : Simon Hudson | Publisher : SAGE

ISBN 10 : 9781849204880
ISBN 13 : 1849204888

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practic..


The Fundamentals Of Hospitality Marketing

Pub Date : 2000 | Author : Steve Mawson | Publisher : Cengage Learning EMEA

ISBN 10 : 0826448321
ISBN 13 : 9780826448323

The Fundamentals of Hospitality Marketing is essential reading for students on degree- and diploma-level courses in leisure and tourism. Practitioners in the industry who have not ..


Hospitality Marketing Management

Pub Date : 2001-02-22 | Author : Robert D. Reid | Publisher : Wiley

ISBN 10 : 0471354627
ISBN 13 : 9780471354628

Updated, expanded, and filled with new material and fresh learning tools! This fully updated and expanded Third Edition of Hospitality Marketing Management features plain language ..